ArdNews

In partnership with

🌱 Mongolia presented its economic case for developing green data centers to international investors, technology companies and financial institutions during COP17, highlighting the country’s cold climate, renewable energy potential and emerging regulatory framework as key advantages for attracting large scale digital infrastructure investment.

⚡ Energy efficiency could become one of Mongolia’s strongest competitive advantages. The country’s naturally cold climate could allow data centers to achieve a Power Usage Effectiveness (PUE) below 1.2, compared with a global average of around 1.54, potentially reducing cooling related energy costs by as much as 40%. Mongolia also estimates its renewable energy potential at 2.6 terawatts, creating opportunities to integrate large scale solar and wind generation with data center demand.

🏗️ The strategy is designed to attract private capital not only into data centers, but also into the energy infrastructure required to support them. Private power producers could develop hybrid generation, dedicated power solutions, battery storage and microgrids, with the aim of supplying new data center projects with electricity within 24 months. Related investment could also strengthen transmission infrastructure and the national power grid.

⚖️ Regulatory reform is expected to form another pillar of the strategy. Mongolia’s proposed Data Law is intended to establish a legal foundation for data governance, security, accessibility and infrastructure, while clarifying the environment for domestic and foreign investment in data center services. The broader policy direction is for the government to facilitate investment through regulation, energy and infrastructure rather than directly developing data centers itself.

♻️ The potential economic benefits extend beyond computing capacity. Infrastructure developed for data centers could reinforce Mongolia’s electricity system, while excess heat generated by facilities could potentially be reused for district and local heating. The government ultimately sees the sector as a pathway connecting domestic energy resources with global demand for computing and artificial intelligence infrastructure.

📌 Key Takeaways

• 🌡️ Mongolia estimates green data centers could achieve a PUE below 1.2, versus a global average of around 1.54.

• ❄️ The country’s cold climate could reduce cooling related energy costs by up to 40%.

• ☀️ Mongolia estimates its renewable energy potential at 2.6 TW.

• ⚡ Private developers could combine renewables, hybrid generation, battery storage and microgrids to supply data centers.

• ⏱️ The policy framework targets the ability to provide power for projects within 24 months.

• ⚖️ A proposed Data Law aims to establish the legal framework for data governance, infrastructure and investment.

• 💰 The government intends to facilitate the sector through regulation and infrastructure while relying primarily on private and international investment.

💡 Ard Insight

Mongolia’s emerging data center proposition is fundamentally an energy to compute strategy.

Its competitive case rests on combining abundant energy resources with a naturally cold climate to lower the cost of large scale computing. If Mongolia can deliver reliable electricity, transmission infrastructure and regulatory certainty, its energy potential could increasingly be monetized not only through traditional power generation but through AI computing and digital infrastructure.

This creates a potentially higher value economic chain:

⚡ Energy → 💻 Computing → 🤖 Artificial Intelligence → 📈 High Value Digital Economy

RESTORING LAND

RESTORING CULTURE

#UNCCD #COP17MONGOLIA

https://ardnews.beehiiv.com/subscribe

Mongolia’s economy, stock market, politics, and mining news delivered first on ArdNews Brief in 5 minutes

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.